Giovanna d’Adda
Scientist
Giovanna D’Adda

Giovanna is Assistant Professor at the University of Milan and Scientist at EIEE, where she is head of the research area on Behavioural Science.

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Giovanna D’Adda

Giovanna is Assistant Professor at the University of Milan and Scientist at EIEE, where she is head of the research topic on Behavioural Data Science. Previously, she worked at Milan Polytechnic and the University of Birmingham, and was a visiting researcher at FEEM. She holds a PhD in Economics from Bocconi University, with a thesis on natural resource conservation in developing countries, and an MSc in Development Management from LSE. During her PhD, Giovanna was a research fellow at Harvard Kennedy School, Paris School of Economics and University of Zurich. Giovanna’s research uses laboratory and field experiments to investigate key drivers of pro-social behavior, such as institutions, norms, and leadership structures. Her recent work has focused on the analysis of the impact of behavioral energy efficiency programs.

Bonan J., Cattaneo C., D’Adda G., Tavoni M.

Combining information on others’ energy usage and their approval of energy conservation promotes energy saving behaviour

Nature Energy , Volume 5, pages 832–833 - 2020

Bonan J., Cattaneo C., D’Adda G., Tavoni M.

The interaction of descriptive and injunctive social norms in promoting energy conservation

Nature Energy , Volume 5, pages 900–909 - 2020

Bonan J., d’Adda G., Mahmud M., Said F.

The Role of Flexibility and Planning in Repayment Discipline: Evidence from a Field Experiment on Pay-as-You-Go Off-Grid Electricity

RFF Working Papers Series , Working Paper 20-14 - 2020

Bonan J., Cattaneo C., D’Adda G., Tavoni M.

Can we make social information programs more effective? The role of identity and values

RFF Working Papers Series , - 2019